We should make good use of the H1 and H2 tags. H1 carries greater weight, but it should only be used once on each page. We suggest using the H1 tag for either a list of meaningful keywords for that particular page, or use it for the website’s title. The H2 tag can be used several times on a page, though there probably should not be too many occurrences. We should use H2 tags for our page titles and important headers and sub-headers on the page.
Although Google does not look at META KEYWORDS and META DESCRIPTION tags, fill them in. Google may be the big player at the time of this writing, they are not the only player in town, so make sure you use these two fields. We should not overload these two meta fields; use a short list of quality keywords. Another obvious one is the TITLE tag. We should make sure it is used, and each page should have a title that is meaning for that particular page; also, should we regularly have long titles, make sure the first 10 words or so contain words and phrases that will grab visitors’ attention. Below is an example of the META tags we just discussed, taken from the World War II Database website.
<head> <title>World War II Database: Your WW2 History Reference Destination</title> <meta name="description" content="World War II Database: Your WW2 History Reference Destination"> <meta name="keywords" content="ww2db, history, military, world war, ww2, photo, photograph, panzer, yamato, pearl harbor, stalingrad, okinawa, iwo jima, normandy, d-day"> ... </head>
Finally, we need to make sure most, if not all, of our IMG tags should have descriptive ALT parameters. Here is a quick example:
<img src="images/picture.jpg" alt="US Marines and US Navy Corpsman raising the American flag on Mount Suribachi at Iwo Jima">